18. March 2026

Roundtable in Zurich: Concepts for new customer experiences

An innovative advantage results from a combination of new ideas and interdisciplinary discussions. Both of these formed the objectives of the first joint Roundtable held by Adyen and treibauf on 2 July 2019 in the Giesserei in Oerlikon. The purpose of the event was to bring together these two companies, both of which are active in the area of cashless payments, with well-known representatives from a great many retail companies.

Technology presentations and stimulating discussions

This inaugural Roundtable got under way with introductory presentations from Adyen and treibauf. The two technology companies presented new solutions and approaches in the context of cashless payments, pointing out the opportunities these present for retail companies.

During the subsequent Q&A session, participants then had the chance to ask questions and they made good use of that opportunity. Based on those questions, lively discussions then ensued, giving rise to new insights for all involved.

Whilst enjoying good food and refreshing drinks, the participants ultimately had the chance to take part in informal discussions about the potential of those new developments and about possible solutions to the current challenges that exist in the retail sector.

Don’t miss the next event!

After this successful start, we are planning to hold similar events again in the future. Would you like to join us in person next time? No problem! Simply let us know by sending us a short e-mail.

Dominique Bächler Article Author

Dominique is the CEO of treibauf AG and an expert in all the strategic challenges facing the EFT market. She is also able to draw on many years of experience as an analyst and strategist. She reports here regularly about the most significant trends and developments for the industry.

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